Creating brand Dupaco
Dupaco continues to grow, evolve and serve its members and communities while keeping true to its brand identity and philosophy rooted in “people helping people.”
What is a brand? A brand exists in the hearts and minds of people based on every interaction they have with an organization. Through our people, processes, technology, products and services, we want to help others improve their well-being, give them hope and confidence, reduce their stress, and strive to give them a feeling of being in love with their life as a result. That’s the Dupaco brand.
Learn the why behind our intentional brand identity by diving deeper into Dupaco’s logo evolution and meaning, mission, vision, values and iconic color bar.
From local roots to worldwide reach
Dupaco has a long-standing history in the geographic community of Dubuque, where our relationships and brand run deep. However, the Dupaco “community” has evolved to include members in all 50 states, D.C. and 24 countries, who all share in the ownership and cooperate to improve each other’s financial well-being.
More than just a logo
Dupaco’s logo elements are essential and intentional. They visually illustrate our mission, vision and cooperative values.
Discover the meaning behind each logo element below.
Our mission and vision go back to our roots
Our cooperative values are our moral compass
Dupaco’s vibrant community
Our color bar reinforces Dupaco’s brand values. The vibrant display of colors illustrates membership is open to people from all walks of life and all stages of life. It represents a voice of inclusion for all people yearning to participate in a cooperative that can improve their economic and social position. We embrace the meaning of this symbol throughout our brand.