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8 steps to help you create an effective marketing plan

If you’re serious about getting the best value out of your marketing budget, you’ll need to develop a marketing plan. These eight steps can help you make your marketing efforts more effective. |1| Know your customers First, you need to…

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7 steps to help you create a promotional plan that works

It’s always reassuring when one of your promotional ideas succeeds. The money you spent delivers new sales. And those customers become loyal repeat advocates. The reverse can be frustrating. You invest your hard-earned dollars into advertising your business with no…

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6 metrics you can use to track your business’ growth

Every business has its own ways to measure how well it’s doing. It might be sales growth, number of new leads or customers retained, recurring monthly revenue or agricultural yields. But several metrics are easy to monitor—and are commonly used…

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