If you’re serious about getting the best value out of your marketing budget, you’ll need to develop a marketing plan. These eight steps can help you make your marketing efforts more effective. |1| Know your customers First, you need to…
Social media can be an effective and efficient way to reach current and prospective customers. And these tips can help you create a social media strategy to fast-track your brand’s social media presence and achieve results. Start small with your…
It’s great when you get that light bulb moment to create a new product or service. But business inspiration doesn’t always strike when we need it to. If you’re ever feeling short on inspiration, we’ve got you covered. Try some…
It’s always reassuring when one of your promotional ideas succeeds. The money you spent delivers new sales. And those customers become loyal repeat advocates. The reverse can be frustrating. You invest your hard-earned dollars into advertising your business with no…
Online distribution channels continually change as new technologies and trends emerge. And if you find a channel that resonates with your customers, it can be an opportunity to offer a new delivery method, product or service. It can also be…
Every business has its own ways to measure how well it’s doing. It might be sales growth, number of new leads or customers retained, recurring monthly revenue or agricultural yields. But several metrics are easy to monitor—and are commonly used…
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