Identify new markets and customers to help your business grow
If you want to grow your business, you’ll need a strategic plan. Your plan should include how you’ll find new customers and get your products or services into new markets. Finding new customers in existing markets Profile your existing customer…
IP basics for your business: How to protect intellectual property
Anything you create or build has the potential to be copied by someone else. And depending on how critical your idea is, you might want to protect it legally. Protecting your intellectual property (or IP) assets also gives you a…
Why every business owner should protect and value their intangible assets
Intangible assets often make up the secret sauce of your business. It might be the specific way you do business. Or how your customers like to buy from you. Maybe it’s your customer database, recipes or trade information. It’s the…
What new market vertical opportunities exist for your business?
If you’ve exhausted growth opportunities in your market, it might be time to find a new market vertical. These tips can help you find and evaluate new market opportunities for your business. Vertical integration With vertical integration, you look at…
Inspiration to help you uncover your next new product idea
Markets are dynamic and constantly evolve. So no matter how great your products or services are, it’s good practice to regularly redevelop, replace, upgrade or update them to keep growing your business. These tips can help you uncover your next…
8 steps to help you create an effective marketing plan
If you’re serious about getting the best value out of your marketing budget, you’ll need to develop a marketing plan. These eight steps can help you make your marketing efforts more effective. |1| Know your customers First, you need to…
10 tips to help you start building an effective social media strategy
Social media can be an effective and efficient way to reach current and prospective customers. And these tips can help you create a social media strategy to fast-track your brand’s social media presence and achieve results. Start small with your…
Waiting for your next big idea? Here’s where to find business inspiration
It’s great when you get that light bulb moment to create a new product or service. But business inspiration doesn’t always strike when we need it to. If you’re ever feeling short on inspiration, we’ve got you covered. Try some…
7 steps to help you create a promotional plan that works
It’s always reassuring when one of your promotional ideas succeeds. The money you spent delivers new sales. And those customers become loyal repeat advocates. The reverse can be frustrating. You invest your hard-earned dollars into advertising your business with no…
Looking for a smart way to share resources? Consider a business partnership
Joining forces with other businesses to pursue common goals can be a smart way to share resources, costs and risks. And the internet and subcontracting make it even easier to access talent from around the world. Business partnerships can be:…
Can adding a new online distribution channel help your business?
Online distribution channels continually change as new technologies and trends emerge. And if you find a channel that resonates with your customers, it can be an opportunity to offer a new delivery method, product or service. It can also be…
