Evaluate your idea Archives

Animal lover turns her passion into a grooming business

December 21st, 2023

DUBUQUE, Iowa—Natalie Hazewinkel will pull her car over to help a bird struggling on the side of a road. She won’t hesitate to bring stray cats to her local humane society. Once, she even helped a raccoon. “I have a…

When’s the best time to write a business plan?

September 14th, 2022

At its core, a business plan is a road map for your project. But when’s the best to write a business plan? It depends. And here’s why.

How can a competitor analysis help your business?

June 14th, 2022

You might have more competitors than you realize. See how a competitor analysis can help you understand your market.

The business records you need to keep (and why)

June 14th, 2022

If you put a little time and effort into keeping your business records up to date, you’ll save yourself a lot of stress later.

Learn how to develop your business’ USP (unique selling proposition)

June 14th, 2022

As a business, it’s helpful to stand out. One way to do this is by ensuring potential customers understand your USP.

Learn how to choose a business name with these 7 tips

June 14th, 2022

A good business name can be your business’ biggest asset. Wondering how to choose a business name? Here are some tips to keep in mind.

5 strategies to help you build credibility and attract customers

June 14th, 2022

Your first customers are often the hardest to get. These five tactics can help you build credibility and authenticity to attract customers.

Want to enter a new market? Here’s what to consider first

June 14th, 2022

Thinking about starting a business? Here are some things to consider as you weigh the cost to enter a new market with the potential returns.