Dupaco empowers members with Bright Track Financial Wellness Hub

DUBUQUE, Iowa— For more than 77 years, Dupaco Credit Union has helped its members build a life worth loving—through education, personalized service and deep commitment to innovation. The financial cooperative’s commitment to well-being continues with its evolved Bright Track Financial Wellness Hub. What began as a credit monitoring tool for its members in 2016, has now grown into an innovative, all-in-one digital resource that empowers members to take control of their finances with confidence, clarity and ease.

Dupaco’s Bright Track Financial Wellness Hub is a no-cost, member-exclusive tool available through the credit union’s Shine online and mobile banking platforms. It’s designed to simplify money management, offering personalized insights, real-time alerts and smart tracking features that help members save, spend and plan more effectively.

“We know life doesn’t always happen inside a branch,” said Kevin Lex, digital banking product manager at Dupaco. “Bright Track gives members the power to manage their finances anytime, anywhere—with tools that are intuitive, personalized and free.”

Lex said the online and mobile banking tool was designed to help members stay informed to make smarter decisions without stress or complexity.

Key features of Dupaco’s Bright Track Financial Wellness Hub:

• Real-time alerts for account activity, sign-ins, merchant refunds and more
• Subscription tracking to spot overlapping services, price changes, and post-trial charges
• Personalized tips to help members stretch every dollar
• Credit score monitoring with alerts for changes or anomalies
• Calendar view of upcoming payments and deposits to avoid surprises

“In today’s subscription-driven economy, it’s easy to lose track of the subscriptions we’re paying for,” says Lex. “Bright Track now helps members monitor those charges—spotting duplicate or hidden subscription fees before they add up. Ironically, most consumers have to subscribe to this type of service just to get this type of insight. At Dupaco, it’s a no-cost benefit that helps our members save more and stress less.”

In 2024, 60,233 Dupaco members used the credit union’s Bright Track credit monitoring tool to take charge of their credit. Over 81.54% improved or maintained their credit score range through consistent use.

Now, as the product has evolved into a comprehensive Financial Wellness Hub, the innovative tool is part of Dupaco’s broader strategy to deliver meaningful value through digital tools that support financial wellness. Whether members are saving for the holidays, managing subscriptions or planning for their future, Bright Track Financial Wellness Hub helps make every dollar count.

“We’re constantly evolving to meet our members where they are,” added Lex. “Bright Track Financial Wellness Hub is just one example of how we’re using technology to make financial wellness more accessible, intuitive and impactful.”

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ABOUT DUPACO COMMUNITY CREDIT UNION

Dupaco Community Credit Union is a not-for-profit, member-owned financial cooperative headquartered in Dubuque, Iowa. It is dedicated to the financial well-being of its members, and specializes in personalized financial counseling, money advice and education. It offers savings, loans, investments, insurance and wealth management products for individuals and businesses. Dupaco serves residents in 118 counties throughout Iowa, northwest Illinois and southwest Wisconsin. Founded in 1948 by ten Dubuque Packing Company employees, membership has grown to more than 176,000 with assets exceeding $3.6 billion. It has over 600 employees and 23 branch office locations. Learn more at www.dupaco.com.