Thursday, April 23, 2009
Credit Union Participation in Auto Discount Program Helps Spur 84,000 New Vehicle Sales
Federal Reserve Chairman Ben Bernanke recently noted that an increase in auto sales has given him optimism the economy is showing signs of recovery. The "Invest in America" credit union member discount program has contributed to this growth, as more than 1,200 credit unions nationwide, including Dupaco, have adopted the program and have brought an estimated $2.1 billion in revenue to GM and Chrysler through the sale of 85,847 vehicles.
"Credit union members are an increasingly important part of our customer base, and we're very pleased with the results we've seen with 'Invest in America,'" said Jim Bunnell, GM executive director. "In today's tough market, 'Invest in America' is a way customers can get a great deal, coupled with available, competitive financing, through their credit union."
The GM and Chrysler "Invest in America" programs are explained in great detail on lovemycreditunion.org.