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| Dupaco pairing new technologies to promote area garage sale locations |
| Posted: | April 21, 2010 |
| Details: | Dupaco Community Credit Union is forging new ground with publicity efforts for this year’s Community-Wide Garage Sale in Dubuque, Iowa by pairing a Twitter feed with iSpot digital billboard technology.
To garner additional exposure for the garage sale event, which Dupaco, The Dubuque Advertiser and Radio Dubuque stations co-sponsor, Dupaco is sending real-time message updates to display on Dubuque’s LAMAR-owned digital billboards via web and mobile phone texting. The messages sent to the billboards highlight featured items, some quite unique, of registered garage sale locations.
Additionally, on the morning of April 24, Dupaco and Radio Dubuque staff will be using Twitter to announce registered garage sale locations where free prizes will be awarded. Shoppers can follow these announcements via Dupaco’s Twitter page at www.twitter.com/dupaco.
A complete list of garage sale locations and full descriptions can be found online at www.dupaco.com/garagesale and inside the official printed Community-Wide Garage Sale directory which published inside the April 21 edition of The Dubuque Advertiser.
The event is in its 17th year, with over 400 registered Dubuque garage sale locations with sales beginning as early as the morning of Thursday, April 22 and lasting through Saturday, April 24.
According to Dupaco Community Credit Union President and CEO Bob Hoefer, the credit union’s use of these modern day technologies to help promote this event makes perfect sense.
“Using Twitter and iSpot technology is allowing Dupaco to bring the garage sale message to people in a new environment,” said Hoefer. “Combining this technology with a more traditional promotional mix helps ensure our message about this worthwhile, community-focused event is received.” |
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