Elmo has taught millions of children how to rhyme, to count, to imagine - even how to go potty like a big kid.
Now "Sesame Street's" loveable red Muppet is teaching kids the ABCs of financial literacy.
Through a new initiative, Elmo and the rest of the "Sesame Street" gang are talking about basic money matters: the importance of saving, making good spending choices and sharing some money with others.
"For Me, For You, For Later: First Steps to Spending, Sharing, and Saving" features videos, tips, activities and games that can help your child build strong financial habits for the future.
"A growing number of researchers and educators believe that financial education should start early in life," Gary Knell, president and chief executive officer of Sesame Workshop, says in a press release.
Here's a "Sesame Street"-approved activity you can try with your little one:
3 Jars: Gather three clean, clear jars. Label them Spending, Sharing and Saving. Have fun decorating the jars with stickers, paints and pictures that represent what your child is saving for. Help your child set goals for what to do with the money in each jar. As you add spare change or gifts of money, your little saver can watch the money grow.
By Emily Kittle